826 Marquette: SpaceTrails

826 Marquette Spacetrails is an identity system for a children's store combining the concept of hiking and space travel. SpaceTrails takes the classic culture of the nature hike and applies it to the conditions of space, providing tools for the imagination of hiking on another planet, with products such as alien repellent spray and pet space rocks. The mountain setting is a combination of a layered mountain backdrop and the visual of slime. The purples, greens and pink are a symbol of 90s hiking attire and futuristic neon design.